Joe Banner. You just don’t like the guy.
Maybe it’s his demeanor. He just seems abrasive and blunt
when he appears in front of the media. Maybe it’s his hardball management
style. When he took over as CEO of the Browns, he made it clear from the outset
that the organization would be run his way, with his judgment final, and if you
don’t like it, go suck an egg.
Maybe he lost you when he brought former Browns executive
Mike Lombardi back to town, to reign as the top football executive in the
organization. Or maybe it’s because, despite your reservations about Lombardi,
he actually isn’t the top football guy. Banner is, because he reserves veto
power over all decisions, including who gets signed and who gets drafted.
Maybe you chalk that up to Banner having a massive Napoleon
complex, eager to bask in the glow of his own organization-building
awesomeness.
Or maybe you just don’t like the fact that Banner looks like
every school principal who wrote you a detention slip during your formative years.
With his narrowed eyes, perpetual sneer and craggy complexion, he looks kind of
like an angrier, more spiteful version of comedian Lewis Black – without the
comedy.
You don’t like Joe Banner. But you might learn to like him,
or at least accept him, in a crisis-alliance sort of way. Because Banner, with
his absolute leadership style, is the one person standing between the Browns
organization and the tempest surrounding Jimmy Haslam and Pilot Flying J.
Remember the many valleys and sinkholes of the Randy Lerner
years (How could you forget)? Remember how we all wanted a more involved owner?
Someone who would pace the sidelines like Jerry Jones in Dallas? Someone who
wouldn’t be afraid to get his hands dirty running the organization, to shake
things up when complacency set in and the losses piled up?
Now, you don’t want any part of a more-involved owner. As
Haslam continues in his seemingly-futile effort to furiously scrub the
scandal-stains off his company, you don’t want him and his federal-investigation
circus anywhere near the delicate sapling that is the rebooted Browns
organization.
Thus far, Haslam has been able to deny any involvement in
his company’s alleged rebate fraud activities. He has denounced the reported
criminal activities as the actions of a few bad apples in Pilot’s sales
department, who are now ex-employees. But as investigators continue to get
persons of interest to cooperate with the investigation in the name of punitive
leniency, there remains the distinct possibility that the fingers will point
all the way to the top.
If Haslam is directly connected to the criminal activity,
either through knowledge or action, and subsequently indicted on federal
charges, you most definitely do not want him anywhere near the Browns.
Of course, if that happens, that might be right about the
time the NFL steps in and seizes control of the Browns, if Haslam hasn’t sold the
team beforehand. But that’s another discussion topic.
Haslam is too much of a lightning rod to make more than the
occasional on-field cameo appearance. He does not belong in front of the
microphones in the capacity of Browns owner right now. If Haslam can emerge
from the scandal unindicted, not in prison and with his company intact, that
might be the time for him to resume rebuilding his profile as Browns owner. And
those are a lot of very iffy “ifs.”
For now, Cleveland being the bizarro-sports town it is, we
want Haslam to act the part of Randy Lerner, the most shriveled of shrinking
violets. We don’t want there to be a reason for him to expand his involvement
in the Browns organization at the moment. We want him, and his scandal, to stay
firmly planted in Tennessee.
Banner, for all the reasons you’d cast him as a villain in
any movie, is the guy who can keep Haslam away. You might not like his steel
grip on the organizational throttle, his need to be in control at all times or
his brusque demeanor. But those qualities are also useful for maintaining order
and enforcing standards, both of which are critical to building a well-run
organization, and subsequently a team that can take the field and win.
If Banner keeps the organization organized, clearly defines
roles, demands excellence and either shapes up or ships out those who aren’t
performing up to snuff, Haslam doesn’t need to set foot in the Browns complex
in Berea, save for the occasional status check-ins. And that’s a best-case
scenario right now.
Like it or not, Banner is rapidly becoming a very pivotal
figure in Berea. Haslam owns the legal property that is the Cleveland Browns,
but this is Banner’s organization, Banner’s team. And Banner has to own it,
grow it and protect it. Unfortunately, that means protecting it from the owner
himself at the moment.
After an acrimonious departure from the Eagles organization,
which included a falling out with Eagles owner and one-time best buddy Jeff
Lurie, Banner came to Cleveland to prove he could build a winning football
organization himself. Of course, every new figurehead who has walked through
the doors in Berea over the past 14 years has wanted to prove that. But for
Banner, the stakes are now higher than what he signed on for.
There really doesn’t seem to be an in-between for Banner
anymore. He’s either going to go down in history as a failure, another
chewed-up, spat-out victim of the Cleveland curse, or as one of the great
executives the Browns have ever had.
Either he’s going to successfully protect the Browns from
the trials and tribulations of an embattled owner, while building the type of
organization the Browns haven’t had since the late 1980s, or he’s not, in which
case the Browns could very well end up as collateral damage in the instability
wrought by the Pilot scandal, and Banner’s tenure will go into the history
books as another Browns disaster.
You might not like Joe Banner, but you’re relying on him
now. He has the future of your football team in his hands.
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