In Cleveland, we've become experts at identifying failed
football leadership. A decade and a half of being exposed to it will tend to
have that effect.
Joe Banner and Mike Lombardi, you fail. Please exit to the
right, and continue collecting your paychecks for the ensuing five-odd years, per
the particulars outlined in your lucrative contracts.
But ... They've only been on the job a year -- this is still a
work in progress, right?
No. They've failed. It might not become evident until a few
more losing seasons have accumulated and they actually receive their walking
papers, but they've failed. This regime will end like all the others. With the
main characters sitting at home, collecting ownership's money to not coach, not
general manage and not preside, and the Browns once again looking for the same
answers that have eluded the franchise for 15 years and counting.
They failed to hire a big-name coach last winter. Then they
hired Rob Chudzinski, which they now admit was a failure by firing him after
one season.
The firing itself was the result of a failure to step back and
look at the situation from a global standpoint. Obsessed with the win-now
culture that has infested the NFL, angered by the team's late-season swoon, and
perhaps possessing delusions that the same types of big-name coaches that
turned the Browns down a year ago will now beat a path to Berea, Banner and
Lombardi -- with the blessing of Jimmy Haslam -- gave Chud the quick hook five
hours after finishing a 4-12 rookie season as an NFL head coach.
That would be a 4-12 season in which Chud was forced to start
three different quarterbacks due to injuries and ineffectiveness. A season in
which the starting tailback was traded three weeks in, and replaced
with a rotation of has-beens and never-will-be's.
A season in which Greg Little and Davone Bess couldn't hang
onto the ball, and even budding star Josh Gordon had his share of drops.
A season in which Gordon didn't even know if he'd be a Brown
all year, until the trade deadline safely passed in October.
A season that, in spite of all that, was actually more
competitive than the final record indicates. The Browns were flat-out robbed of
a win in New England by poor (or biased?) officiating. They held late leads
against the Jaguars and Bears before losing at the end. They put a scare into
the then-undefeated Chiefs before losing by six points at always-hostile
Arrowhead Stadium. They held halftime leads in each of their first six games.
Yes, there are no moral victories in the NFL. But Chud's perpetual-underdog
team competed most weeks. They had their low points, to be sure -- the 41-20, Week
11 loss to Cincinnati started the second-half slide, and counts as the worst
loss of the season in terms of both margin and impact -- but Chud's teams
competed, and with this roster, what more can any rational observer expect?
Reading between the lines, what does that say about the
rationality of the executives currently running the ship?
By firing Chud after 16 games, Banner and his crew wanted to
send a message: no excuses, no compromises and total accountability. Perhaps in
their ivory ego-tower, they truly believe that's what they did.
But the message they really sent was all about their
willingness to toss their coach under the bus, deflect criticism from the
shortcomings of the roster they assembled, and their lack of desire to pay
anything more than lip service to the ideals of continuity and stability. You
know, those odd, foreign principles that have seemed to help out organizations
like the Patriots, Steelers and Ravens over the years.
And they didn't just send that message to the ticket-buying
public. They sent it, loud and clear, to the guys in the locker room. Veteran
team leaders Joe Thomas and D'Qwell Jackson were among the most vocal in their
criticism of the firing.
When a free agent is considering contract offers, and he wants
to get a real-deal picture of what the organization is really like, do you
think he's going to take Banner's or Lombardi's words at face value? Of course
not. He's going to get in touch with the likes of Thomas and Jackson. And what
are they going to say? Let your imagination run wild with that one.
The Browns have their own free agents, too. Most notably, Pro
Bowler Alex Mack and Pro Bowl alternate T.J. Ward. If Banner is arrogant enough
to think a better coach can do more with his roster, he's probably arrogant
enough to think he can replace Mack and Ward through the draft. So maybe this
is a moot point. But if the Browns did want to try and re-sign either, the next
Browns coach will be Coach No. 4 for Mack (drafted in 2009) and Coach No. 3 for
Ward (drafted in 2010).
New coaches mean new playbooks and new coaching styles, which
are long, difficult, macro-level adjustments in the world of football. You
probably couldn't blame them if they preferred to continue their career in a
place with a bit more consistency -- or any consistency, for that matter.
Everything about Chud's dismissal reeks of a startling
disconnect in the minds of club leadership between how they perceive things and
how things really are. Even measured by the long, sorry, limp, tepid, foul,
rancid precedent that the Browns have set since 1999, this firing is bad
medicine.
This won't end well. But that probably depends on your
definition of "well." If "well" means 18 holes of golf at
an exclusive country club while you're cashing seven-figure checks to not work
for the team that fired you before your contract was up, "well" is
actually quite well.
If "well" means enduring a deepening spiral of loss-splattered
football misery that only seems to get worse no matter how bad it already is,
well … you'd have Cleveland.
That's the great thing about being a pro sports executive.
Even if you fall flat on your face and damage your team for years to come,
eventually it just becomes somebody else's problem. And you always come out
smelling like greenbacks in the end.