Tuesday, May 10, 2005

Changing of LeBron's guard

Was it a verse from Ecclesiastes that said something to the effect of, "when I was an adult, I put away childish things"?
Whether or not LeBron James is an avid student of the Old Testament, he is reportedly indeed going out with the old and in with the new as he approaches legal drinking age.
Media reports have LeBron firing agent Aaron Goodwin, possibly as early as today, and replacing him with a combination of close friends and New York-based Def Jam Recordings, better known for repping rap artists than athletes.
Def Jam has represented rapper Jay-Z, a.k.a. Shawn Carter, a minority shareholder in the New Jersey Nets, who reportedly would like to move the team to a new arena in Brooklyn.
LeBron-to-New York conspiracy theorists, start your engines.
However, while LeBron's public relations team could get a distinctively New York flavor, there are still going to be plenty of Northeast Ohio ties left intact. Fellow Akron St. Vincent-St. Mary graduates Maverick Carter and Randy Mims will continue to work closely with LeBron, as they have since the moment he graduated and became a brand name.
LeBron makes it a point to surround himself with trusted friends who knew him before he was "The Chosen One", a very smart move considering how many leeches would love to have a piece of him for their own benefit.
Mims is his road manager. He coordinates almost all the hotel bookings and public appearances when LeBron travels with the Cavaliers. Carter is LeBron's Nike liaison.
Goodwin's presence on Team LeBron is rendered pointless by several factors, including the presence of Mims and Carter, who do a great deal of the work an agent would otherwise perform.
LeBron's next basketball contract might also require surprisingly little haggling.
The NBA's current collective bargaining agreement means the amount and length of LeBron's next contract offer will pretty much be slotted beforehand. The amount and years the Cavs can offer him will be known by next summer, when LeBron is eligible for a maximum deal. The Cavs can also match any offer sheet LeBron could sign with another team, should he become a restricted free agent in the summer of 2007.
Should LeBron hit the unrestricted free agent market in the summer of 2008 and actually need a contract negotiated, he knows he could probably get hooked up with a top-flight agent easily enough. But he can cross that bridge when (if) he gets there.
In addition, Goodwin's own diligent work might have sealed his fate.
Goodwin negotiated $135 million in endorsement deals for LeBron before and during his rookie year. After signing on to plug Nike, PowerAde, Bubblicious, Juice batteries and Upper Deck trading cards, and another large deal involving McDonald's reportedly in the works, it is unlikely LeBron will be lending his name to any other major products any time soon.
Goodwin oversaw the launch of LeBron's career. The severing of business ties with Goodwin is probably a sign that LeBron is promoting himself to captain of his ship.
It's kind of the way Michael Jordan did things, if you needed another LeBron-Jordan comparison.

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